Currently, Joel is the brains and brawn of Cleveland Creative, a super idea driven original shop with offices located slightly East of Eden and in Katmandu. He has done it all, from opening the first ice hotel in the Amazon to setting the world record for longest conversation without using the letter â€œe.â€
Joel has been keeping so busy these days with his many enterprises and clients that his last full nightâ€™s sleep was when you could buy share of Apple Stock for less than a burger and fries.
Joelâ€™s last full time position was at Ogilvy PR Worldwide in New York, where he was hired to build the creative department. Despite being sought after daily for his managerial and conceptual wizardry, Joel handled five major brands and prevented CEO Shelly Lazarus from being attacked by a disgruntled penguin from the Central Park Zoo.
Joelâ€™s unique blend of southern grit and big city instincts was utilized at both TBWA\Chiat\Day\Tequila where he worked on Sprint and American Century, and at G2 where he gave blood for clients like Flonase, Imitrex, and Trexima â€“ three pharmaceutical brands that are physically impossible to repeat three times fast without being reduced to a blubbering idiot. He also did time as a member of the pitch team that won State Street Global Assets for The Gate Worldwide. Before the Gate, he consulted for Draft, Euro RSCG Life (print, collateral, and direct response), and was Co-Creative Director of Bigfoot Interactive. At Bigfoot, he was responsible for a 12-person team that developed interactive campaigns for MCI, AT&T, and the Wall Street Journal.
Joel also consulted for FCB, Y&R, Wunderman, and Lyons Lavey Nickel & Swift. He had just arrived in New York from Atlanta, having co-founded the award-winning shop, Hammerhead. Clients like Emory University, NCR, and MacGregor Golf soon beat a path to the agencyâ€™s door. A community-minded individual, Joel spent his spare time molding young advertising minds at the Portfolio Center and consoling the Confederate Generals carved into Stone Mountain.
Previously Joel worked at acclaimed San Francisco agencies like JWT and FCB. This was preceded by a stay in Baltimore, where he was not only the head heckler of the Orioleâ€™s team mascot, but also a consultant for WB Doner. His accounts included the State of Maryland, Henry Weinhardâ€™s beer, Colt 45, and Ford Dealers of Maryland.
Despite winning a barnful of prestigious awards, Joel is most proud of his 18-year-old daughter Lucy (currently attending Stony Brook University) and the fact that heâ€™s the only person from south of the Mason-Dixon line who can correctly advise NY taxi drivers the best route to get from St. Patrickâ€™s Cathedral to the Museum of Sex.